Amanda Holden broke a BBC rule in a recent Instagram post, which has since been removed.
When the 53-year-old isn’t judging acts on Britain’s Got Talent, she’s fixing up properties in Europes with bestie Alan Carr. The BBC series began as Amanda and Alan’s Italian Job, but more recently they’ve taken part in the Spanish version.
In the episodes, Amanda sometimes wears a navy blue personalised boiler suit with the words ‘Handy Mandy’ embroidered onto the back.
The garment was also worn by Amanda to advertise an appearance on shopping channel QVC.
In a short thirty-second clip shared on February 3, Amanda told followers she’d be appearing on a QVC programme to sell products from her interior design range BundleBerry – a company she set up in 2017.
In the video she is shown measuring and hanging items with the music from 80s show The A Team soundtracking the activity. The social media post was labelled as an advertisement.
‘I recognise that boilersuit,’ a comment from Alan, 48, read.
The Daily Mail reports that Amanda was told to remove the post on Friday as it goes against the broadcaster’s commercial guidelines.
‘Actors and artists who perform in BBC output should not appear in promotional work, including advertisements, in a way which mimics or replicates their on-air roles for the BBC,’ their rules state.
A BBC spokesman told the publication: ‘Amanda has removed her post and has been reminded of her responsibilities, as a BBC presenter, when using social media.’
In May 2021, DIY SOS host Nick Knowles was reportedly at risk of losing his role hosting the series after doing a Shreddies advert. It was claimed he may have breached BBC advertising rules by playing a builder in the cereal commercial.
He was replaced for a DIY SOS Children In Need special with Rhod Gilbert temporarily stepping into his shoes.
When appearing on This Morning the following year Nick, 62, addressed the situation, calling it ‘odd’ to watch someone else do his job.
‘It was a bit odd, but then I knew it was only for the one show. It was a conflict,’ he said.
‘It was basically a misunderstanding, we sorted it all out, but it meant that I couldn’t do that one show.’
The BBC did not comment on whether Amanda would face similar sanctions.
Metro has contacted BBC and Amanda’s representatives for comment.
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