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Oura Ring review: our writers have been wearing the Oura ring for a year – now Molly-Mae is a fan

MOLLY-MAE Hague is the latest celeb seen sporting the Oura Ring and she has revealed on social media just how much she loves it.

Posting on her Instagram account yesterday the influencer wrote: “Me and this Oura ring are in a relationship. Quite frankly I’m OBSESSED.”

a woman wearing a ring and a bracelet stands in front of flowers

Molly-Mae joins a growing list of famous names who have been spotted wearing the smart fitness device, including Jennifer Aniston, Prince Harry and Kim Kardashian.

The ring measures a host of health data, including the wearer’s heart rate, blook oxygen levels, body temperature, daily movement, stress levels and sleep quality.

All in all it reads more than 20 biometrics yet looks just like a piece of jewellery.

It’s sleek and simple, not bulky like some other health devices.

As Molly-Mae puts it: “It actually looks cute. How much more gorgeous than an Apple Watch or Whoop?!”

We reviewed the Oura 3, wearing the smart ring for over a year so we could report back on all of its functions.

Read on for our thoughts on this bestselling fitness tracker.

Pros

  • Very lightweight
  • Easy sleep tracking
  • Precise step counter
  • Compatible with birth control app Natural Cycles
  • Stylish

Cons

  • Chunky
  • Expensive
  • Some colourways can get tarnished
  • Not just a one-time purchase: you’ll need to pay a monthly subscription

Rating: 5/5

Oura Ring review UK: how we tested

Three Sun Shopping writers have been wearing the Oura Ring for more than a year to give it a comprehensive review.

We tested its ability to track sleep, stress and activity, as well as how well it works with the Natural Cycles app for contraception.

Oura Ring Quickfire Q&A

How much is the Oura Ring? The Oura 3 currently starts from £299 but the newest version, the Oura 4 costs from £349.

Who’s it best for? People who are looking for health and fitness tracking in a subtle wearable.

What we loved: That it gives so much information, yet is so small and comfortable to wear.

What we didn’t: It’s a an extra £5.99 per month for access to full health data, otherwise you have receive sleep, readiness and activity scores only.

First impressions

The Oura Ring is available in eight sizes so Oura sends a sizing kit to make sure you order the correct fit.

The brand recommends wearing the Oura Ring on your index, middle or ring finger, but avoiding fingers where the base is narrower than the knuckle.

It should be tight enough to stay in place, but not so tight it’s uncomfortable.

a woman 's hand with red nails is wearing a black aura ring
The plastic ring helped us determine our size

Oura Ring Gen3, from £299

After placing the order, the Oura Ring arrived within two business days (impressive, considering it was sent from The Netherlands).

Set up was simple too. After downloading the Oura app and pairing with our phones we were ready to go. The process took no more than 10 mintues.

a gold ring is sitting on top of a black charger
The charging port

Oura Ring Gen3, from £299

The app confirmed basic info, such as height and weight; it also asked permission to share Apple Health data.

After that it took around 10 seconds to pull in data from a walk earlier that day.

The Oura is available in two designs – Heritage and Horizon – each available in a variety of finishes.

a woman wearing a gold watch and a gold ring
The stylish ring went well with our regular jewellery

Though the ring looks chunky, it’s actually remarkably comfortable to wear and coordinates well with other jewellery.

a person is holding a ring that says ' stainless steel ' on it
Despite looking like a regular ring, you can see the trackers inside the band

Oura Ring Gen3, from £299

Performance:

Sleep tracking

Sleep tracking is one of the features that most excited us about the Oura Ring. It’s also less bulky and so more comfortable to wear in bed, than a smart watch.

It measures both the length of your sleep and the amount of time you spend in various stages of rest, including time spent awake, in REM sleep, deep sleep and light sleep.

Oura gives you a sleep score out of 100, which is particularly useful on those days when you lack ‘oomph’.

The app also lets you know when it’s time to start winding down for the evening and offers evening meditations to help you set the mood, which we found very beneficial in helping us drift off.

Stress and heart rate tracking

One of the newer functions of the Oura Ring is stress tracking.

Every fifteen minutes, the app captures your temperature and heart rate and provides you with a stress reading (once it’s figured out your baseline biometrics for the day).

There are four different readings: Stressed, Engaged, Relaxed, and Restored.

However, we’re not too impressed with this function as it indicates we’re mostly in a state of stress or ‘engaged’ – even when we’re relaxing or doing calming activities such as yoga.

We’ve also noticed that it tends to spike during exercise, hot showers and after eating – again, moments we wouldn’t equate with stress.

oura-ring-stress

Oura recently released a Stress Resilience metric, which analyses how your body deals with and recovers from the stressors of the previous day, so it’s clearly a feature that’s being worked on.

a screenshot of the resilience contributors page

Oura Ring Gen3, from £299

Oura Ring and Natural Cycles 

The Oura Ring records temperature, which means you can use it in conjunction with the Natural Cycles app as a method of hormone-free birth control and for tracking your daily fertility status.

two screenshots of a nc birth control app
Natural Cycles app

Oura Ring Gen3, from £299

Once the Natural Cycles app has synced with the data from the Oura Ring each morning, it asks you a few questions before advising whether it’s a green or red day.

On green days, your temperature indicates you aren’t ovulating and don’t need to use protection, while on red days, you’ll need to use extra protection.

Natural Cycles takes into account what your fertility goals are, so if you’re trying to get pregnant, it will predict which days you are fertile.

Like all contraceptives, Natural Cycles is not 100% effective. According to the company’s own research, it’s 93% effective with typical use and 98% effective with perfect use, so take that into account when you’re weighing up your contraceptive options.

Natural Cycles membership – £9.99 a month or £69.99 for a yearly subscription

Oura Ring vs Apple Health

Both the Oura and Apple Health apps allow you to view information about your breathing patterns overnight, as well as your heart rate during sleep.

While Apple Watch does record sleep stages, Oura’s matches performance with the polysomnography test (the gold standard for helping diagnose sleep disorders), making it superior for sleep tracking.

a screenshot of a sleep app showing the time asleep
Apple Watch (left) vs Oura Ring (right) sleep tracking on different evenings

Oura Ring Gen3, from £299

The battery on the Oura lasts around six days on one charge, compared to less than 24 hours with our Apple watches.

How much does an Oura Ring cost?

The latest Oura Ring Generation 4 starts from £349, going up in price depending on the finish.

The Oura 3 reviewed by our writers starts from £299 for both the Horizon and Heritage models.

There’s a £5.99 monthly subscription fee to pay on all models to access full health data.

Where to buy an Oura Ring in the UK

The most popular place to buy an Oura Ring is the company’s own website.

However, it’s also available from John Lewis and Amazon.

Oura Ring Gen3, from £299

Alternatives?

If you’re looking for an alternative to the Oura Ring, there are a number of options out there.

The Sun’s Tech team tested out for the Samsung Galaxy Ring.

Its AI-powered health insights feature advanced health-tracking capabilities, such as heart rate monitoring, sleep analysis, and fitness tracking – all fully integrated with Samsung’s ecosystem of devices and apps.

We have also reviewd the Ultrahuman Ring AIR.

Like the Oura, it tracks sleep, activity and heart rate but stands out with its emphasis on metabolic health. This makes it a better choice if you’re particularly focused on glucose monitoring and metabolic optimisation.

It’s available in five colourways and is priced at £329 – whereas the Oura Ring starts from £299 and goes up to £499.

oura-ring-review
Left: the Oura Ring and right: Ultrahuman Ring AIR
News Corp

If you’re open to other wearable smart tech, the Apple Watch Series 10 tracks sleep, heart rate and exercise along with body temperature and blood oxygen levels, while another smart ring alternative is the Circular Ring Slim, which declares itself ‘the world’s thinnest smart ring’.

Can you use the Oura Ring without a subscription?

You can use the Oura Ring without a membership, but you’ll be limited as to what you can do with it.

You’ll be able to see your sleep, activity and readiness scores without a subscription, but that’s about all.

The subscription costs £5.99 a month (first month free) and for that you get in-depth analysis and additional health insights, which can be particularly beneficial if you’re looking to optimise your health and wellness​.

Can you shower with an Oura Ring?

Yes, the Oura Ring is water-resistant up to 100 meters so it’s completely safe to shower while wearing it, without the risk of it being damaged.

In fact, Oura says it’s fine to wear your smart ring not only in the shower but in saunas, hot tubs, ice baths and cryotherapy tanks.

Beware of extended exposure to extreme temperatures though, which could cause damage to the battery.

Does the Oura Ring track steps?

It does, but the Oura Ring focuses primarily on tracking sleep patterns, activity levels and other health metrics.

However, if you do want to keep note of your daily step count then it registers all your daily movements.

Which is better: a smart ring or smart watch?

Deciding between a smart ring and a smart watch comes down to personal preference.

Smart rings such as the Oura offer discreetness, as they resemble regular jewellery and are less intrusive in daily activities. They also excel in sleep tracking and subtle notifications.

In contrast, smart watches boast larger displays, so they’re ideal if you prioritise visual information when it comes to tracking your health.

In our Whoop review, our tester was impressed by the ‘seamless’ graphics that are used to present the data, adding that a nifty trick is to ‘flip your smartphone horizontally to see a full-screen graph of your day. Satisfying does not cut it – it’s glorious.’

Ultimately, both types of device offer benefits so it’s all down to which one speaks to you most. You’re sure to find the right wearable health tech for you.

The verdict

After more than a year of testing, we can confidently say the Oura Ring is a must-have bit of tech that’s helped improve our lives.

It’s comfortable and aesthetically, its minimal design can be seamlessly styled around our outfits without looking out of place.

We all found the sleep tracker to be its most useful function. This provided more in-depth information than similar fitness trackers we’ve used and so helped us understand why our sleep was poor.

The ring’s many other features, such as heart rate tracking and the functionality to pair it with Natural Cycles means it’s great for every day use.

Though it’s not the cheapest smart tracker out there, it’s an investment that we think pays off. The Oura has made us more aware of our personal health metrics and has bolstered our overall health.

We’re big fans of Oura’s uncomplicated approach to scoring. With one look at the app in the morning, you can easily see what your body needs for the day. 

Oura Ring Gen3, from £299

Read More »

Emmerdale’s Tony Audenshaw reveals promise to fulfil wife’s dying wish with huge new challenge away from ITV soap

EMMERDALE legend Tony Audenshaw is aiming to fulfil his late wife’s dying wish – by raising funds with a charity with close personal meaning.

Tony has portrayed the beloved Bob Hope in the ITV soap since 2000.

Man in Pancreatic Cancer UK running shirt on track.
PA
Emmerdale’s Tony Audenshaw is aiming to fulfil his wife’s dying wish[/caption]
Selfie of a man and woman overlooking the ocean.
PA
Tony lost his wife Ruth to pancreatic cancer in 2017[/caption]
A man and woman smiling for a photo, the man wearing a yellow safety vest.
PA
The actor described his late wife as a keen runner herself[/caption]

He tragically lost wife Ruth, who was 43 years old, to pancreatic cancer back in 2017.

This year, he is running the London Marathon in support of Pancreatic Cancer UK.

Specifically, to help the charity develop the first-ever early detection test for the disease – a breakthrough that could save thousands of lives.

Tony said: “How we wish there’d have been an early detection test ten years ago. 

“This innovation looks like it will, at last, bring a sea change in the outcomes for pancreatic cancer patients. 

“A keen runner herself, Ruth would have been thrilled to know that London Marathon had chosen Pancreatic Cancer UK as its 2025 charity partner at this pivotal time.

“We all miss her like mad, but it’s a comfort to think that her story is helping to drive this change.”

Diana Jupp, chief executive of Pancreatic Cancer UK said: “Tony has been one of our most passionate supporters for years and we are so proud to have him running for us, on what will be one of the most important days ever for pancreatic cancer. 

“This devastating disease has been overlooked, underfunded, and left behind for 50 years. Families are often left with only hope to hold on to, but they deserve more than hope.

“Being the official charity partner for the 2025 TCS London Marathon is a unique opportunity to change the story around the deadliest common cancer.

“An early detection test is finally within reach, which could save thousands of lives, and our runners are determined to take us over the finish line. With their help, we can put a test into the hands of doctors and give everyone affected by pancreatic cancer more than hope.”

Meanwhile, the actor revealed how he was inspired by a note left by Ruth before her death.

He told PA: “She left all her friends and family a card to read after she died, and in it she said ‘if you run London again will you do it for pancreatic cancer?’

“She also then added something like, ‘No pressure, if you don’t fancy it don’t’, which is very Ruth.”

Tony has previously completed the London Marathon 15 times, most recently in 2015.

He stopped participating when Ruth was diagnosed with the deadly disease.

The actor’s personal best in the London Marathon is two hours, 58 minutes and 49 seconds – achieved in 2006.

Meanwhile, this year’s London Marathon is set to take place on Sunday, April 27.

Previously, the soap star opened up about the “devastating” moment he learned Ruth had just months to live.

Tony appeared on This Morning to help people spot the signs of the disease and raise awareness.

Symptoms of pancreatic cancer

PANCREATIC cancer doesn't always cause symptoms in its early stages.

As the cancer grows and you do begin to show signs, these may come and go and be unspecific, making it hard to diagnose, according to Pancreatic Cancer UK.

Common symptoms include:

  • Indigestion – a painful, burning feeling in your chest with an unpleasant taste in your mouth
  • Tummy or back pain – it may start as general discomfort or tenderness in the tummy area and spread to the back, which get worse lying down and feel better is you sit forward
  • Diarrhoea and constipation – see a GP if you have runny poos for more than seven days, especially if you’ve lost weight as well
  • Steatorrhoea – pale, oily poo that’s bulky, smells horrible and floats, making it hard to flush
  • Losing a lot of weight without meaning to
  • Jaundice – yellow skin and eyes, as well as dark pee, pale poo and itchy skin 

Having been told Ruth’s tumour was inoperable, the couple were hopeful after finding a doctor who would operate on it in Germany.

They were ultimately left heartbroken after being told the news that the cancer had spread.

Tony said at the time: “Part of the thing when you have surgery is that you can’t have chemotherapy for a little while because, obviously chemotherapy kills the good cells as well as the bad cells, so while it was all clinging together, some cells got loose.

“It was quite devastating, because it was probably two months after the operation that we found out it had spread already.”

Close-up of Bob Hope, worried, from Emmerdale.
ITV
Tony has played Bob Hope in Emmerdale since 2000[/caption]

Read More »

Cage fighter behind Britain’s biggest armed robbery ‘paralysed in shooting at luxury home after prison release’

A CAGE fighter behind Britain’s biggest armed robbery was ‘shot in the kitchen of his luxury home after his jail release, a court heard.

Paul Allen, 41, was left paralysed for life after being blasted with two bullets from a Glock 9mm handgun in Woodford, East London.

Man in wheelchair at an outdoor cafe.
Instagram
Paul Allen was left paralysed in the shooting[/caption]
Mugshot of Paul Allen, convicted in Britain's largest cash robbery.
PA
He was previously convicted over a £54million robbery[/caption]

The criminal mastermind was behind a robbery on the Securitas depot in Tonbridge, Kent in 2006 where £54million was stolen.

He had been released from jail when he was allegedly targeted by Daniel Kelly, 46, and brothers Stewart Ahearne, 46, and Louis Ahearne, 36.

The trio are on trial at the Old Bailey charged with conspiring together and with others unknown to murder Allen.

On July 11, 2019, Allen was in the kitchen of lavish home when the men opened fire, jurors heard.

Prosecutor Michael Shaw said: “The intention of the men who planned and carried out that shooting was to kill him.

“Three of the men that planned and carried out that attack are in the dock of this crown court today.

“The first of them, shaking his head, is Daniel Kelly.”

The court was told six bullets were fired in total – with two hitting Allen.

One struck him in the centre of the throat, which left him paralysed.

Mr Shaw said he only survived thanks to the “rapid intervention of neighbours, police officers, paramedics and then the skill of the surgeons who were able to remove the bullet lodged in his spine”.

Jurors heard the defendants had carried out “planning and reconnaissance” for the attempted murder using burner phones and hired vehicles.

Mr Shaw added: “The background to this attack is that Paul Allen is a career criminal, and a very sophisticated criminal.

“He was convicted at Woolwich Crown Court for his part in what was and probably still is Britain’s biggest armed robbery at a Securitas depot in Kent when £54 million in cash was stolen.

“He had by 2019 been released from prison and lived with his partner and young children.”

Louis and Stewart Ahearne, along with Kelly, deny conspiracy to murder.

The trial continues.

Crime scene at a residential property.
PA:Press Association
The alleged murder plot took place in Woodford, East London[/caption]

Read More »

Love Island’s Samantha reveals she’s in hospital having boob job and uplift as she breaks silence on All Stars

LOVE Island star Samantha Kenny has undergone a boob job after telling fans her breasts had ‘gone south’.

Samantha, 27, has had both implants and an uplift but admits she is “in pain” after the operation.

Samantha from Love Island in a hospital gown, speaking to the camera.
Instagram
Love Island’s Samantha Kenny has had a boob job[/caption]
Samantha from Love Island in a hospital gown, revealing she's having a boob job and uplift.
Instagram
The star shared an update on her op from her hospital bed[/caption]
Samantha from Love Island in hospital after breast surgery.
Instagram
Samantha said her boobs had ‘gone south’[/caption]

Still in her hospital gown and with a cannula in her hand, Samantha updated fans while still “high as a kite” in hospital.

In a candid Instagram video, the star – who was forced to remove her false nails before surgery – said: “I’m done. The nails are giving me anxiety.

“All done. Everything went very well.

“I can see them, only a little bit and everything is obviously swollen.”

Samantha, a former make-up artist, went on to praise hospital staff, adding: “I’m in a bit of pain. You know, yeah I am in pain.

“But I think the worst thing about it all is the anaesthesia. The nausea you get after it is, urgh. Like, when you come round, you’re high as a kite.”

The night before her cosmetic surgery, Samantha had explained to her army of followers what she was having done.

The 2024 Love Island star also ruled out appearing on this year’s All Stars series as a bombshell.

Sitting on her bed in pretty pink pyjamas, Samantha said on Tuesday evening: “I’m not just getting an implant. I’m getting an implant and an uplift.

“Purely because at the age of 27, my boobs are are lot further down south than I’d like them to be.

“So we thought it was best that we did opt for the implant as well as the uplift.

“I’m only getting a 280CC which isn’t big at all. I am only small and I am only petite so I just wanted it to fit my frame.

“Plus, I want them to look natural-ish, but obviously I want you to be able to tell that I’ve had my boobs done.”

Touching upon this year’s series of Love Island All Stars, which finishes on Monday (February 17), Samantha added: “Definitely, definitely no All Stars for me this year and I’m quite glad I’m not in that villa.

“They’re all killing each other. No, I don’t think I could handle it. No, not for me.”

Love Island All Stars 2025 official line-up

Love Island All Stars is back on TV for season 2.

Here we take you through the line-up of all the Islanders who are in the villa so far.

Bombshells

Each series brings with it a string of hot single bombshells making their epic entrance into the villa.

Here’s who has joined the villa so far:

Samantha entered the Love Island villa last summer as one of the original islanders and was initially coupled up with hairdresser Sam Taylor.

But when celebrity bombshell Joey Essex entered the villa he chose to couple up with Samantha and Sam was dumped.

Samatha and Joey lasted two weeks but his head was then turned when his ex-girlfriend Grace Jackson walked through the door.

Samantha was left heartbroken. She then found herself being brutally dumped when Joey ditched her for Grace at a recoupling.

Samantha Kenny in a light blue bikini in front of a yellow wooden wall.
ITV
Samantha was one of the Love Island 2024 originals[/caption]
Samantha Kenny and Joey Essex on Love Island.
Rex
She was pied off by Joey Essex for Grace Jackson and dumped from the villa[/caption]
Woman in white bikini sitting on a bench.
Instagram
Samantha has confirmed she will not be dropped in as an All Stars bombshell this year[/caption]

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Amazon slashes ‘brilliant, bright’ Fire TV from £300 to £180 in February device sale

Amazon is offering a huge discount on its 40-inch 2-Series Fire TV, cutting the price by a massive 40%.

Usually priced at £299.99, this smart television is now just £179.99, and one of many tech bargains in a big February device sale.

Amazon Fire TV 32-inch Full HD TV with HDR 10.
Amazon has reduced its 40-inch Full HD Fire TV by 40% in its February device sale

Amazon Fire TV 40-inch 2-Series,
£179.99 (was £299.99)

This is the first major sale on Amazon devices we’ve seen this year.

Among the various tech deals on offer are smart doorbells, Echo speakers and security cams – but some of the best discounts are on TVs.

The Fire TV 40-inch 2-Series is a great option for smaller spaces like spare rooms, kids’ bedrooms, or even kitchen counters.

It’s a Full HD rather than 4K television – but don’t let that put you off, since 4K can’t be properly appreciated with TVs of this size.

If you’re looking for a proper level-up, it’s definitely worth looking at the deals on Amazon’s larger, higher-spec Omni TV range.

That includes the 50-inch (£399.99, was £649.99), 55-inch (£449.99, was £749.99) and 65-inch (£849.99, was £999.99) sets.

But if you’re after a bargain telly of a moderate size, the 40-inch 2-Series is an absolute steal at well under £200.

It comes with Amazon’s Fire TV platform – that’s the same smart hub you’ll find in the retailer’s line of streaming sticks, which are also on sale.

This essentially puts all your entertainment in one place: live TV, Netflix, Amazon Prime Video, Disney+, video games and music.

These are all services you’ll need to pay for, but if you’re after something free, apps like YouTube, Freevee, and Pluto TV let you watch films and shows without spending a penny.

This TV is also designed to work seamlessly with other Fire TV devices, so you can pick up where you left off in another room.

It will keep getting smarter too, since Alexa is continuously updated with new features and abilities over time.

The included Alexa Voice Remote makes everything simple – just press and ask the voice assistant to find shows, check sports scores or even operate connected smart gadgets.

The TV also has two HDMI ports for connecting things like satellite boxes or gaming consoles, plus an HDMI ARC input for extra sound equipment.

Gaming fans will likely appreciate the Fire TV’s compatibility with Amazon Luna and the Appstore, giving you access to loads of games.

Shoppers on the Amazon website have given it an average rating of 4.3 out of 5.

“Never thought of buying an Amazon Fire TV before,” one happy customer writes.

“Good size TV… The picture is brilliant and bright. Good value for money. Would buy again!”

Another reviewer shared: “Brilliant TV. Good picture and sound. Was very easy to set up for streaming channels.

“Just connected PlayStation to it, also easy to do. Only niggle is the remote control is very small and light, making it quite sensitive at times.”

“Great TV for the money,” a third buyer added. “[I] bought for occasional use in the kitchen.

“Great picture from all angles and the sound is good. Apps open quickly, no delay.”

Amazon Fire TV 40-inch 2-Series,
£179.99 (was £299.99)

Amazon Fire TV deals this February

Amazon Fire TV QLED 4K TV with Dolby Vision IQ.
Amazon’s higher-spec line of Omni Fire TVs are also on sale right now

Here’s a run-down of the various discounts available on Amazon Fire TVs this February.

If you’re not sure which is right for your viewing space, head to our what size TV to buy explainer.

2-Series

Amazon’s line of no-frills, small-scale bargain tellies.

  • Amazon Fire TV 32-inch 2-Series HD TV, £149.99 (was £249.99) – buy here
  • Amazon Fire TV 40-inch 2-Series HD TV, £179.99 (was £299.99) – buy here

4-Series

The 4-Series are the mid-range Fire TVs: a little bigger, a little pricier.

  • Amazon Fire TV 43-inch 4-Series 4K TV, £249.99 (was £349.99) – buy here
  • Amazon Fire TV 50-inch 4-Series 4K TV, £299.99 (was £499.99) – buy here
  • Amazon Fire TV 55-inch 4-Series 4K TV, £349.99 (was £449.99) – buy here

Omni QLED

If you’re after a TV with more cutting edge tech, look at the Omni range.

These feature QLED screen tech, which is basically a kind of luxury 4K with stronger contrasts and deeper blacks.

  • Amazon Fire TV 43-inch Omni QLED Series 4K TV, £349.99 (was £549.99) – buy here
  • Amazon Fire TV 50-inch Omni QLED Series 4K TV, £399.99 (was £649.99) – buy here
  • Amazon Fire TV 55-inch Omni QLED Series 4K TV, £449.99 (was £749.99) – buy here
  • Amazon Fire TV 65-inch Omni QLED Series 4K TV, £449.99 (was £749.99) – buy here

Head to The Sun’s shopping tech hub for more discounts on TVs, smartphones, earbuds, wearables and other gadgets.

Read More »

Kanye West deserves our SYMPATHY over vile rants…real villains are silent ‘pals’ failing to step in over his breakdown

Kanye West’s recent online outbursts stir up many emotions – shock, disgust, anger, outrage, horror.

But the one feeling that is perhaps the most appropriate is much harder for most of us to feel. Sympathy.

Kanye West and Bianca Censori at the Grammy Awards.  (Image contains nudity)
Getty
Kanye sparked a global firestorm when wife Bianca Censori stripped on the red carpet at the Grammy Awards last week[/caption]
White t-shirt with a black swastika.
yeezy.com
Kanye’s website is selling swastika merchandise after boosting its profile with a Super Bowl ad[/caption]
Kanye West and Sean "Diddy" Combs backstage at the 2016 MTV Video Music Awards.
Getty
Kanye’s money-spinning collaboration with disgraced rapper P Diddy has provoked further backlash[/caption]

The disgraced rapper has deactivated his X account after hailing himself a Nazi, praising Hitler and spewing hate against the Jewish community in an hours-long anti-Semitic rant.

The hate Yeezy is spreading on social media is absolutely atrocious, of course, but we are not dealing with someone in their right mind here.

Kanye is clearly unwell, but instead of getting the help he couldn’t be making it more obvious that he needs – desperately – he’s being allowed to run riot.

No-one close to him seems to care about his mental wellbeing, or to have come to his aid.

Kanye is off the rails, and there doesn’t appear to be anyone in his life looking after him, putting their foot down and insisting action is taken.

Worse still, it’s almost like his erratic behaviour is being encouraged, because it’s good for business.

I am not sure of much that could be sadder, or darker, than being surrounded by people like that, as you go through an extremely challenging time in your life.

Profiting from you ruining your reputation and offending millions.

Making money from your madness.

Because in wildly depressing news, a source has revealed that every time Kanye goes on an offensive posting spree, sales of his clothing line soar.

Tellingly, his rants also included a plea to ‘FREE DIDDY’ in a reference to the disgraced rapper P. Diddy – AKA Sean Combs – who is currently locked up on sex trafficking and extortion charges.

The same week the pair announced a new clothing collaboration for sale exclusively at Yeezy.com.

“Although there is truly a lack of understanding when it comes to his fascist and racist tweets, everyone knows that Ye is doing this to sell clothes as part of this Sean Combs collaboration,” the source added.

Ugh.

Kanye was filmed during a manic crisis in Jeen-yuhs, a three-part Netflix documentary where he also asked the directors, “Have you guys ever been locked up in handcuffs and put into a hospital because your brain was too big for your skull?”

People are taking his words online literally when he almost definitely should not be held accountable for the increasingly offensive statements he is making.

Kanye West speaking in a video.
Instagram/kanyewest
Kanye West flashed his $850K titanium grills as he accused Adidas of selling ‘fake Yeezys’ in an Instagram rant last year[/caption]
Kim Kardashian and Kanye West leaving a fashion show.
Getty
Ex wife Kim Kardashian has distanced herself from Kanye’s controversial outbursts[/caption]
Kanye West and Bianca Censori at Paris Menswear Fashion Week.
Getty
Bianca seems unlikely to stand up to him[/caption]

Kanye has always spoken honestly about his mental health challenges, revealing he was bi-polar in 2016, although he said last week this was a misdiagnosis and he now believes he’s autistic.

He is causing massive distress with every word he types from his ivory tower, destroying his legacy as a legendary musical artist with every key stroke.

But who cares about that, if the money keeps on rolling in?

When little kids say they want to be famous when they grow up, they just think about the money, the adoration, the big houses and glamorous parties.

It ain’t show friends, it’s show business.

Polly Hudson

This is the ugly, lonely, bleak side of celebrity no one talks about.

As the saying goes, it ain’t show friends, it’s show business. 

And the cold, hard truth is that sometimes you will need to be saved from yourself, but there will be no one around who cares about you enough to do it.

A psychologist's expert view

By Jo Hemmings

“Kanye’s rants tell me he probably feels very vulnerable right now. You can call him all sorts of things – a control freak, a misogynist, a racist, a Nazi.

He started off some bizarre behaviour years ago and it moved on to some strange things to grab attention and to be controversial. He courts it. But now it really seems to have escalated very quickly. 

I feel he’s probably a bit paranoid. He’s heading for some sort of breakdown or meltdown because there’s no way back for him. He’s just been booted off Twitter X by a man who’s equally bonkers. Where’s he gonna go? Where is he going to get any traction? 

This whole rant follows the last stunt where he paraded poor Bianca Censori around in no clothes, having made her wear very little. One assumes that’s coming from him. I don’t think it’s her choice. 

He can’t go any further. I don’t know where he can go without either having a breakdown or being arrested. Where does it stop?  

I’m not sure he is safe from himself, which is why I think all this will implode on him.

He’ll go off grid, he’ll disappear. He’ll do something else. He’ll do something unexpected. He may end up checking himself into rehab.

He is mentally ill, clearly with something and I don’t think it’s bipolar, even though he has previously claims that’s what he’s got.

I don’t know if there’s substance abuse involved. It’s hard to distinguish what has brought him into the moment he’s in now. But I do know that when you get to this point, it has to break pretty soon in some way.

People have asked if he can be sectioned but he can’t be taken by force unless he is deemed to have the potential to either harm himself or others around him. Otherwise, he would have to check in voluntarily. 

If he was going out in the streets, protesting and using that kind of language, he would be arrested for that.

It’s so far removed from the behaviour of any celebrity I have ever seen that it’s really impossible to know what the future holds, or what’s behind it. 

It’s deeply scary, paranoid, hateful and vile and I don’t know whether he’s doing it deliberately or is not in control of it.”

Chrome Mercedes driving through traffic.
X17Online.com
Kanye’s offensive behaviour has boosted his millions – he splashed out on a new chrome Mercedes[/caption]
Aerial view of Kanye West's Beverly Hills mansion.
BackGrid
Kanye spent $72 million on a sprawling mansion in Beverly Hills[/caption]

Bianca Censori and Kanye West's relationship

Bianca Censori was born on January 5, 1995, in Melbourne, Australia

Before her current full-time job, the 30-year-old started a jewellery company called Nylons after leaving high school.

After working as a student architect for three years, she completed a master’s degree between 2019 and 2020 ahead of moving to Los Angeles.

In a radio interview, a childhood friend of Bianca’s claimed that Kanye slid into her DMs on Instagram, reportedly saying: “Come and work for me.”

The designer then moved to LA to join his company, Yeezy, as “head of architecture” – and has stayed in this role since November 2020.

WEDDING BELLS

In October 2023, The Daily Mail reported Kanye and Bianca wed on December 20, 2022.

The couple tied the knot under a “confidential marriage license” in the state of California.

The two wed in Palo Alto, California, according to the document.

The wedding came just one month after Kanye and Kim Kardashian finalized their divorce.

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