Imagine if the crunchy, caramelised texture of a Biscoff biscuit was combined with the creamy, melt-in-your-mouth texture of a Cadbury Dairy Milk block.
Well, it’s no longer just something to dream about, because the two have united to create the Dairy Milk Biscoff block.
After landing in stores on Friday, sweet-toothed fans flocked to get their hands on the treat, but were left completely and utterly ‘disappointed’ after the first bite.
It’s a major letdown for chocolate lovers who were initially very excited about the collaboration when it was first announced last year.
The brands teased the new block for months, resulting in extra high expectations, but it’s safe to say that the feedback isn’t exactly what Cadbury and Biscoff were hoping for.
On Facebook, Katie Griffin wrote: ‘Tried it today from a new agents it’s nice can’t taste the Biscoff much though.’
Sam Oakley agreed, writing: ‘Just had it and not worth it.’ They continued to say that they ‘couldn’t really taste the Biscoff’ and were ‘disappointed’.
‘Got it yesterday and can’t really taste the Biscoff not that impressed’, Steph Penny wrote on the social media platform.
‘That is so disappointing, all that time I waited,’ @libbymayfitspatrick said in a TikTok video review. ‘It’s got like a tiny bit of Biscoff, but it’s not that good.’
So why is the block going unloved? According to TikTok user @billydean1997 it’s because it is ‘97% chocolate and 3% Biscoff’.
Other shoppers have pointed out the same thing and said that instead of small rations of the biscuit being sprinkled throughout the block, they should have done something more like Cadbury’s Dairy Milk Caramel block, which has a gooey centre.
@rowan wrote on TikTok: ‘Am I the only one who thinks they should have put spread in it like the Oreo one?’
@user4760313381182 agreed, adding: ‘Would be SO much better with Biscoff spread’.
For those who do want something a bit more spread-inclusive, shoppers suggested they buy Biscoff’s own chocolate block, a milk chocolate bar filled with Biscoff cream and crunchy biscuit pieces.
While this block appeared to be a flop, Cadbury will have a chance to win over chocolate lovers again. A spokesperson previously told Metro they have more than one Biscoff collaboration up their sleeve this year.
A spokesperson for Mondelēz International—which owns Cadbury—previously shared: ‘Mondelēz International and Lotus Bakeries are excited to start working together to develop and market co-branded chocolate products in Europe, with potential options to expand into additional markets.
‘While specific formats are still in the early stages of development, we’re aiming to bring new innovations to the chocolate category that will surprise and delight consumers.’
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