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I turned my lockdown side hustle into unlikely Dragon’s Den business – Sara Davies £75k investment changed everything

IF you were watching Dragons Den this week – you may have noticed a pitch not normally associated with corporate boardroom shenanigans.

Clever Henry Bartlam and co-founder Alex Hollingsworth managed to secure a whopping £75k investment from entrepreneur Sara Davies for new company Dig Club – one of only a few horticultural endeavours to win big on the BBC series.

Three people smiling for a selfie.
Garden designed Alex Hollingsworth, Henry Bartlam and Sara Davies
Two people stand beside a raised garden bed filled with plants; a diagram of a garden plan is on an easel behind them.
Henry and Alex in the Dragons Den pitching Dig Club

The Dad-of-four told Sun Gardening: “Dig was a lockdown idea and was all about making gardening easier and more accessible for everyone.

“From my experience, gardening is great, it’s really rewarding, but it’s tricky. You buy plants, you put them in the ground, you hope for the best.

“But it’s hard to get that finished garden design look without spending an enormous amount of money on a garden designer.

“So I started Dig as a way to kind of get that garden design look at garden centre prices.

“Much like recipe kits, where you can sort of create delicious meals but have the hard work done for you in terms of recipe planning – that’s essentially what Dig does for gardening.

“You choose from our themes, you tell us whether you have flower or raised beds, sun or shade, and then we deliver what we call instant flower beds that are pre-designed.

“Everything’s colour coded, it’s paint by numbers – and you get lovely established plants, so you get that kind of instant impact almost from day one.

“It’s really about making gardening easy, but the great thing is that you still get to plant it all yourself.

“And that’s when the kind of love of gardening really comes from – when something grows and flourishes.”

Sara said: “When Alex and Henry began their pitch, I immediately saw how Dig’s offering would resonate with a lifestyle and DIY-focused consumer base who love the idea of gardening but don’t know where to start.

“They are passionate about sharing their joy and knowledge for gardening, and I believe there’s a whole generation of consumers out there eager to enjoy the benefits of Dig’s Instant Beds and other products.

“I’m excited to roll up my sleeves and dig in with the team to make gardening easy and accessible for everyone.”

Also in Veronica's Column this week

News, Top Tips and Competition to win £200 worth of Air-Pots

NEWS! Tuesday saw the annual Garden Press Event, where incredible innovators and entrepreneurs presented what’s new in the gardening world this year. Here’s my top five one’s to watch….

  • Copper & Greens copper rings that go round the top of pots to deter slugs. They look beautiful, handmade, and are flexible to fit nearly any pot.
  • Walberton’s Euphorbia Little Treasure is a lovely looking red-tipped plant now, but wait until it bursts into flame yellow – and when it gets colder it apparently turns a copper colour. Sounds lush. Available from August
  • A whole Jurassic Garden – filled with plants from when the dinosaurs roamed – available to order soon from HSK Exotic 
  • Westland’s raised bed and veg soil – filled with ‘anti-slump’ properties to avoid almost inevitable soil sinkage in a bed.
  • A self-watering hanging basket from Eazy Gardening to be launched on QVC this summer. Hanging baskets dry out so much quicker – so this is a perfect solution.

NEWS! TO celebrate Flymo turning 60, it wants to find the oldest working Flymo. Darren Feasey, Flymo Product Director, said: “This competition is a wonderful way to celebrate our heritage, honour our loyal customers, and showcase the Flymos that have been part of family gardens for so many years.”
To enter the chance to win a birthday bag worth up to £100, participants must share the details and photos of their oldest working Flymo via direct message or by tagging @flymo_lawnmowers on Instagram or @FlymoOfficial on Facebook. Alternatively, gardeners can email [email protected]

NEWS! THE Eden Project in Cornwall has added to its collection of plants with five new cultivars of Kangaroo paw (Anigozanthos) – believed to be the first of their kind to be on public display in the UK.

WIN! Air-Pot are offering one lucky reader a bumper prize – including a value pack, containing more than ten pots, and a 300l compost pot with lid – worth nearly £200. To enter visit www.thesun.co.uk/airpot or write to Sun Air Pot Competition, PO Box 3190, Colchester, Essex, CO2 8GP. Include your name, age, email or phone. UK residents 18+ only. Ends 23.59GMT 08.3.25 T&Cs apply.

SAVE! This £44.99 Capability Digging spade from Kent and Stowe will take on the toughest of tasks. Or Wilko.com has a heavy duty version for £12.99

JOB OF THE WEEK Cut back over growing ivy before birds choose it as a nesting spot. But don’t compost it – take it to council waste.

TOP TIP Cucumbers hate being transplanted – so plant indoors now in toilet rolls – then you can plant the whole roll in the soil instead of trying to get them out the pot. 

FOLLOW ME! @biros_and_bloom

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I dream of having threesome with my girlfriend’s best pal who gave me a lap dance at club

DEAR DEIDRE: THOUGH my girlfriend and I have a good sex life, I’m obsessed with taking things further by having a threesome with her best friend.

What my girlfriend doesn’t know is that her friend works part-time at a lap dancing club — and I’m one of her regulars.

I’m 28 and my girlfriend is 25. Her friend is 24.

I love my girlfriend and can see a future together.

But I am starting to get tired of the same positions and the same routines in bed.

I also have a very high sex drive which, if I’m honest, none of my partners has ever been able to completely satisfy.

The idea of a threesome has always appealed. I fantasise about it. A few weeks ago I went on a stag do, which ended up at a local lap dancing club.

I was pleasantly surprised to find that one of the dancers working there was my girlfriend’s friend from school.

At first, she was embarrassed, but she soon relaxed and agreed to give me a private dance.

She said my girlfriend didn’t know she lap danced for extra cash and was worried how she’d react.

She wanted to keep it from her social group so I said I’d keep her secret.

I’ve since been back a couple of times and mentioned my threesome idea to her.

She’s up for it in principle, but doesn’t want to risk spoiling her friendship.

However, she did mention that when they were teenagers, they had a sexual experience with each other, which my girlfriend has never mentioned.

So now I think, if they’ve had sex before they are more likely to do it again with me.

Should I ask my girlfriend or is that a terrible idea?

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DEIDRE SAYS: Think very carefully before you say anything. There’s so much that could go wrong here.

It’s likely your girlfriend won’t be happy that you’ve been paying her best friend for secret lap dances, not to mention that you’ve already asked her to join you in bed.

You’re letting your fantasy get out of control. If you’re not careful, you could wreck both your relationship and your girlfriend’s friendship.

If you really want group sex with your girlfriend, perhaps bring it up in the abstract one day to gauge her reaction.

If she’s keen, ask if she can think of anyone suitable. Unless she suggests her best mate, it’s wise not to bring her up.

You’d also be wise to stop the secret visits to the lap dancing club which your girlfriend is likely to see as a betrayal. My support pack, Thinking Of A Threesome has more about the pros and cons.

Get in touch with Deidre

Every problem gets a personal reply, usually within 24 hours weekdays.

Send an email to [email protected]

You can also send a private message on the DearDeidreOfficial Facebook page.

TEENAGE TROUBLES

DEAR DEIDRE: I’M struggling since realising I’m bisexual. I’m not happy being with a guy or a girl.

I’ve only confided in a few close friends and I’m scared to tell my family. The hardest thing is, I don’t accept myself.

I’m an 18-year-old girl. I used to date only boys, but recently I’ve fallen for a female, too.

My friends are cool with it, but I’m not. I just want to be normal. My parents are very conservative and I know they’ll be upset.

I realise there’s nothing wrong with being bisexual, I just can’t see myself that way.

DEIDRE SAYS: It’s natural to feel confused when first coming to terms with your identity. Don’t rush into relationships with either sex.

And don’t feel you need to tell your family immediately.

For support, contact switchboard.lgbt (0300 330 0630). My support pack, Bisexual Questions, will help.

I FANTASISE ABOUT ROMPS WITH MY FELLA’S BROTHER

DEAR DEIDRE: SEXY dreams about my partner’s brother are keeping me up at night.

I’m worried I might have feelings for him and it’s making me so guilty and confused.

I’m 32 and my fella, who I’ve been with for 12 years, is 33. His brother is 28.

Until the dreams started, I didn’t think about my partner’s younger sibling at all.

He was an immature teenager when we first met and I found him annoying.

He’s a nice guy, but he’s quiet and we’ve only ever made small talk.

But after we saw him at a wedding, I had a very sexy dream about him, in which we were naked and in bed together. I was shocked.

I woke up feeling very turned on and could barely look at my partner.

Our sex life has been pretty dull lately, which makes it even worse.

Since then, I’ve had several similar dreams. My partner’s brother and I are having sex or kissing in the shower, on a beach, in a car.

It’s made me wonder if I am attracted to him on a deep level. I now fantasise about him when I’m with my partner.

It feels like I’m having an affair, even though he has no idea about any of this.

Last time I saw him, I felt so nervous and embarrassed, I blushed like a little girl.

Do these dreams mean anything and should I do something about them?

DEIDRE SAYS: Whether or not our dreams have meanings is contentious, but everyone agrees they shouldn’t be taken literally.

It’s likely that the issue here is your dissatisfaction over your sex life with your partner.

Your brain and body are craving sex. Perhaps your boyfriend’s brother symbolises the exciting sex you had when you were younger and now miss.

Keep your fantasies to yourself – they are harmless as long as you don’t reveal them. Instead, see if you can give your sex life with your partner a boost.

It’s likely the dreams will then stop automatically.

See my support packs, Sexual Fantasies And You, and 50 Ways To Improve Your Sexual Relationship.

THANK YOU FOR… HELP CURBING MY ADDICTION TO SEX

DEAR DEIDRE: WHEN my sex addiction threatened to destroy my marriage, I recognised I needed to stop sleeping with everything in a skirt.

I thought my problem was loving women too much. I was having multiple affairs and sleeping with escorts – as well as with my wife – and knew it was wrong.

I’m a 46-year-old man. My wife is 44 and we have two grown-up kids.

You told me it was brave of me to admit my problem – but that my issue wasn’t that I was obsessed with women, it was an emptiness within myself that I was trying to fill.

You also warned me that I was putting my wife’s sexual health at risk.

Your support pack Addicted To Sex was very helpful to read.

You also suggested that I check out pivotalrecovery.org for a professional online self-help programme.

Your wise words of advice really got through to me.

I cancelled an escort I’d booked and ended my affairs. I got checked out at an STI clinic and thankfully was clear, so I didn’t need to tell my wife.

Now I’m having counselling. Thank you for caring.

DEIDRE SAYS: Sex addiction is difficult to overcome but it sounds like you’re on the road to recovery.

GHOSTED BY BEST FRIEND

DEAR DEIDRE: MY best friend doesn’t want to know me any more. I have always been there for her, and don’t understand why she’s ghosted me.

I’m a 26-year-old guy and she is 25. We met at university six years ago, when we lived in the same accommodation block.

We bonded over our love of emo music.

As someone who finds it hard to make friends, and is shy, having a close friendship with her was important to me.

I would have liked a relationship but she made it clear she wasn’t interested.

Over the years, she’s had problems with depression, anxiety and self-harming. I was always there for support. I went with her to the doctor and sat up with her while she cried herself to sleep.

Sometimes, she wasn’t nice to me, but I didn’t stop being her friend.

Recently, though, she’s been avoiding me for no reason. If I call, she doesn’t pick up. She’s blocked me on social media too.

I haven’t done anything but be a good friend. Why is she treating me like this?

DEIDRE SAYS: Being ghosted by a close friend is extremely painful and confusing.

Perhaps she just needs some space. Or, if she’s having another crisis, pushing you away could be a symptom.

You can’t make her be your friend. All you can do is make it clear you care, and are there for her when she’s ready.

That said, your friendship does sound a little one-sided. You need someone who looks after you too.

My support packs Rows With Friends and Shyness And Social Anxiety may be of help.

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Comedian Terence Creative responds to queries about cheating on his wife with kienyeji women

Comedian Lawrence Macharia, popularly known as Terence Creative, has broken his silence on swirling claims of infidelity, responding directly to critics on social media while defending the strength of his marriage to fellow entertainer Milly Chebby. Terence took to Instagram late Friday, February 21, 2025, to reaffirm his commitment to his wife, dismissing any notion […]

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SBI PO Phase I Exam Schedule 2025

SBI PO Phase I Exam Schedule 2025 Author: Sarkari Exam Team Tag: Graduate Job Short Information : State Bank of India (SBI) has released the exam date for the Probationary Officers (PO) Post. This recruitment has been issued for 600 posts. Applications for SBI PO Recruitment 2025 were filled from 27 December 2025 to 19 ... Read more

The post SBI PO Phase I Exam Schedule 2025 appeared first on Sarkari Exam.com.

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