Daniel Craig has expressed his thoughts on Amazon’s recent acquisition of the James Bond franchise, emphasizing his unwavering respect for longtime producers Michael G. Wilson and Barbara Broccoli.
On February 20, 2025, Amazon announced a new joint venture with long-time Bond producers Barbara Broccoli and Michael G. Wilson, granting Amazon MGM Studios complete creative control over future Bond productions while both Broccoli and Wilson retain co-ownership of the franchise.
This transition marks a significant change in the franchise’s history, which has been managed by the Broccoli family since the release of Dr. No in 1962.
In a statement shared with Variety, Craig stated, “My respect, admiration and love for Barbara and Michael remain constant and undiminished”.
He acknowledged Wilson’s retirement after nearly 60 years in the industry and wished him a “long, relaxing (and well-deserved) retirement,” while also expressing hope to collaborate with Broccoli on future projects.
Craig, who portrayed Bond in five films from Casino Royale to No Time to Die, remains closely associated with the character and is often consulted about future developments within the franchise.
His recent comments highlight his appreciation for the legacy established by Wilson and Broccoli, underscoring a desire to maintain that legacy as the franchise moves forward under new management.
Additionally, there are speculations about potential changes in casting and direction, with discussions about whether the next 007 could be portrayed by a non-white or female actor now gaining traction.
Many fans are apprehensive about this shift in control, fearing that Amazon’s influence may dilute the iconic British identity of the franchise. Valerie Leon, a former Bond actress, expressed worries that the series might lose its quintessentially British essence under American management.
Despite these concerns, some fans view this transition as an opportunity for innovation. David Lowbridge-Ellis, a Bond enthusiast, suggested that Amazon’s involvement could expand the Bond universe in exciting ways without drastically altering the character.
Furthermore, Christopher Nolan’s chances of directing the next Bond film have reportedly increased following this takeover, as he may now have more creative freedom than under the previous producers.
The implications of Amazon’s control extend beyond traditional film formats; there are indications that the company may explore streaming initiatives or television adaptations to reach broader audiences. However, concerns remain regarding whether these changes will maintain the franchise’s integrity or prioritize profit over legacy.
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