Gordon Ramsay going head-to-head with Bake Off ‘in £25,000,000 TV deal’

Editorial use only Mandatory Credit: Photo by 20thC.Fox/Everett/REX/Shutterstock (1018249a) HELL'S KITCHEN, Chef Gordon Ramsay, 'Day 6', (Season 6, ep. 606, aired Aug. 18, 2009) Hell's Kitchen - 2009
Gordon Ramsay is going head-to-head with the Bake Off(Picture: 20thC.Fox/Everett/REX/Shutterstock)

Gordon Ramsay is launching his own version of the Great British Bake Off in what’s said to be a £25,000,000 TV deal.

The TV chef, 58, has fronted of plenty of programmes before, including Future Food Stars, Hell’s Kitchen, Kitchen Nightmares, Hotel Hell and Gordon’s Great Escapes.

Now, his Next Level Chefseries is expanding to spin-off show Next Level Baker, launching on Fox later this year.

The competition will test bakers across three levels, as they’re challenged to make festive treats in order to win the baking crown.

The home cooks will be competing against social media creators alongside talented Michelin-star chefs.

Gordon teased: ‘I’m delighted that Next Level Baker is coming to Fox later this year. 

‘A holiday special, where passionate home cooks, more used to crafting treats for their family, will compete against social media creators; individuals who fill our feeds with photo ready creations, side by side with talented professional pastry chefs, impressing with Michelin starred perfection.’

MANDATORY CREDIT: Channel 4/Love Productions/Mark Bourdillon Undated handout photo issued by Channel 4/Love Productions of hosts (back) Alison Hammond and Noel Fielding with judges (front) Paul Hollywood and Prue Leith on The Great Christmas Bake Off 2024. Issue date: Tuesday December 24, 2024. PA Photo. See PA story SHOWBIZ BakeOff. Photo credit should read: Channel 4/Love Productions/Mark Bourdillon NOTE TO EDITORS: This handout photo may only be used for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Ramsay is launching his own baking show, competing with The Great British Bake Off (Picture: Channel 4/Love Productions/Mark Bourdillon)

He continued, according to MailOnline: ‘My very first job was baking in Paris, and to me there is nothing better than the smell of freshly baked bread. 

‘I’m hoping on these holiday specials we get to discover Incredible family recipes handed down through generations of bakers, inventive bakers cleverly working with dietary sensitivities and those with a talent for stunning creativity and elevated design work. 

‘This holiday season I cannot wait to discover the baking heart of America.’

Two more seasons of Next Level Chef are also said to be part of the £25million deal with Fox.

Next Level Chef on ITV1 and ITVX Pictured: Gordon Ramsay. This photograph is (C) Studio Ramsay/ITV Plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms For further information please contact: james.hilder@itv.com From Studio Ramsay
Next Level Chef is also returning for two more seasons (Picture: ITV)

President of Fox TV Network Michael Thorn said: ‘Next Level Chef consistently raises the bar of culinary excellence as a high stakes food competition fans love, an invaluable franchise for FOX and an increasingly popular global format. 

‘Extending the reach of this series with the new holiday competition once again exemplifies the strength of our incredible, long-standing collaborative partnership with Gordon, which celebrates its 20th anniversary this year.’

The news comes after dad-of-six Gordon opened the doors to four new ventures, including Lucky Gat 22 Bishopsgate – however, he’s suffered hundreds of thefts there.

The chef revealed that more than 400 lucky cat figurines have been stolen from the London restaurant.

STRICTLY EMBARGOED UNTIL 20:00 GMT THURSDAY 20TH FEBRUARY - Mandatory Credit: Brian J Ritchie/Hotsauce. Editorial Use Only. Mandatory Credit: Photo by Brian J Ritchie/Hotsauce/Shutterstock (15159838ab) Gordon Ramsay 'The Jonathan Ross Show' TV show, Series 22, Show 2, London, UK - 22 Feb 2025
Ramsay has also opened four new restaurants (Picture: Brian J Ritchie/Hotsauce/Shutter)

Top 10 richest celebrity chefs

According to celebritynetworth.com, the top 10 richest celebrity chefs include:

  • South African-born restaurateur and businessman Kimbal Musk (the younger brother of Elon Musk), whose net worth is $500,000,000 (£390,000,000)
  • Gordon Ramsay, whose net worth is $220million (£170million)
  • Jamie Oliver, whose net worth is $200million (£160million)
  • Japanese chef and restauranteur Nobu Matsuhisa, whose net worth is $200million (£160million)
  • Austrian chef Wolfgang Puck (who has appeared as a guest judge on Ramsay’s Hell’s Kitchen), whose net worth is $120million (£94million)
  • American restauranteur and Food Network star Guy Fieri, whose net worth is $100million (£78million)
  • American chef and author Rachael Ray, whose net worth is $100million (£78million)
  • Viral TikTok star Nusret Gokce, better known as Salt Bae, whose net worth is $80million (£62million)
  • American celebrity chef and TV personality Emeril Lagasse, whose net worth is $70million (£55million)
  • Emmy-award winning TV star and chef Bobby Flay, whose net worth is $60million (£47million)

He told ITV’s The Jonathan Ross Show he had issues with couples entering the toilets together, and also revealed he had a lot of thefts, saying: ‘The cats are getting stolen. There were 477 stolen last week – they cost £4.50 each.’

This amount would mean a total of £2,146.50 which he lost financially during one week.

Reflecting on his more than 80 restaurants globally, Gordon added: ‘It does get a bit scary, in terms of how big it is and the global impact. The team are incredible and there are some amazing chefs throughout.

‘Opening in 1998 Restaurant Gordon Ramsay, I would never have thought it would be here today – this year we celebrated 24 years at three star Michelin.’

Metro has approached Gordon Ramsay’s reps for comment.

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