If you’re on the hunt for a delicious new breakfast treat, you’re going to want to head down to Lidl.
The supermarket has just released a Brioche Chocolate Croissant in bakery sections around the country — and it’s already a hit with shoppers.
Priced at 89p, the pastry features a golden crust dusted with sugar and a gooey centre filled with chocolate.
But those who want to try it better be quick, as the item is only available for a limited time.
In the week since it launched, the croissant has drawn widespread praise, with some describing it as ‘insanely good’ and others claiming to be running to the shelves to try it.
In a TikTok video, @newfoodfindsuk revealed the item alongside other limited-edition products in Lidl.
The account hailed the chocolate croissant – located inside the bakery’s ‘Special Guests’ section – a 10/10, alongside a number of ecstatic emojis.
Commenting on the video, @hgeldart wrote, ‘Those croissants warmed up are actually insanely good’, while @kirstyclark11, added: ‘That brioche croissant was out of this world.’
TikToker @ellisekerr also shared her excitement of the launch with her followers, captioning her video of the find: ‘Run, don’t walk to Lidl for their new brioche croissant’.
Commenters have described the treats as ‘so good’ and ‘unreal’, alongside suggesting followers try them warm.
‘Absolutely stunning after a minute in the air fryer,’ wrote one.
While Lidl has not confirmed how long the pastries will be on shelves, limited edition products usually last a couple of weeks. So if you want to get your hands on one, you best act fast.
The retailer’s bakery has a cult-like following, and last year was crowned the nation’s favourite, beating rivals like Tesco and Sainsbury’s.
Videos of Lidl’s baked goods on TikTok have amassed millions of views, with users on the app saying it’s not just a bakery, it’s the ‘love of their life’.
And this translates to sales too, with 122 of its most popular item – classic All Butter Croissant – passing through the tills every minute.
Other favourite items include the Demi Baguette, Jam Filled Doughnut and Chocolate Hazelnut Croissant, which sell an average of one every second, according to Kantar data findings from last year.
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