Major supermarket slashes the price of Easter Eggs with just days to go – including Cadbury, Mars and Nestle favourites


A MAJOR supermarket has announced a cracking deal on large branded Easter eggs, just in time for the bank holiday weekend.

For a limited time, Asda shoppers can buy any large branded egg for £2.32.

Woman selecting Cadbury Dairy Milk Easter eggs in a supermarket.
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FH4TFK A woman buying easter eggs in a Tesco supermarket store, Suffolk UK[/caption]

This replaces the previous offer of four selected eggs for £11.96 (equating to £2.99 per egg), resulting in a saving of 67p per egg.

The latest deal beats all other major supermarkets including Aldi, Lidl, Morrison, Sainsburys and Tesco.

The price drop applies to over 20 large eggs, including popular choices from Cadbury, Nestle and Mars:

  • Cadbury Crème Egg Large Egg, 195g – now £2.32
  • Maltesers Teasers Milk Chocolate Large Egg, 190g – now £2.32
  • Cadbury Caramilk Golden Caramel Chocolate Large Egg, 183g – now £2.32
  • Galaxy Minstrels Large Egg, 204g – now £2.32

Other big brands featured in the offer include Terry’s, Mini Eggs, Celebrations, and M&Ms.

This price drop comes hot on the heels of other Asda Easter deals earlier this year, which saw smaller eggs discounted to just 98p.

While those offers were short-lived and varied by location, this latest offer gives shoppers a chance to snag a bargain on larger eggs just before Easter.

Prices will remain at £2.32 until Monday, April 21.

You can find your nearest Asda supermarket by visiting storelocator.asda.com.

Alternatively you can shop online at asda.com.

How to save money on chocolate

We all love a bit of chocolate from now and then, but you don’t have to break the bank buying your favourite bar.

Consumer reporter Sam Walker reveals how to cut costs…

Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.

Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.

Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.

Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.

They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.

Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.

So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.


How does the offer compare?

Asda’s new Easter egg offer provides significant savings compared to other major supermarkets.

Large branded Easter eggs are currently available at Asda for £2.32.

For example, a Cadbury Crème Egg Large Egg (195g) costs £4 at both Tesco and Sainsbury’s.

Even with a Tesco Clubcard, the price is reduced to only £2.95, still 63p more expensive than Asda’s offer.

Meanwhile, Aldi, known for its competitive pricing, sells its large Celebrations Egg for £3.45, which remains £1.13 more expensive than Asda’s offer. 

It’s important to remember that supermarket pricing, especially for seasonal items like Easter eggs, is dynamic.

As we get closer to Easter other supermarkets may launch further discounts and promotions to compete with Asda’s pricing.

Just last week, Heron Foods slashed the price of the Cadbury Dairy Milk Caramel Nibbles Egg (96g) to an impressive 99p.

Savvy shoppers should keep an eye on the latest offers and compare prices across all major retailers, both online and in-store, to secure the best possible deals.

How to compare prices to get the best deal

JUST because something is on offer, or is part of a sale, it doesn’t mean it’s always a good deal.

There are plenty of comparison websites out there that’ll check prices for you – so don’t be left paying more than you have to.

Most of them work by comparing the prices across hundreds of retailers.

Here are some that we recommend:

  • Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results.
  • Price Spy logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and the supermarkets. Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
  • Idealo is another website that lets you compare prices between retailers. All shoppers need to do is search for the item they need and the website will rank them from the cheapest to the most expensive one.
  • CamelCamelCamel only works on goods being sold on Amazon. To use it, type in the URL of the product you want to check the price of.

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