A GIANT red ball pit appeared in Manchester – proving fun has no age limit as adults get the chance to have some child-like fun.
Measuring 10m by 5m, the retro soft play favourite turned heads as passers-by couldn’t resist jumping in and playfully rolling around as they took a well-earned break from the seriousness of everyday life.
TV star Chloe Burrows jumps in a bright red ball pit for Comic Relief[/caption]
The soft play area was setup in Manchester as a ‘ playful reminder’ to have fun[/caption]
Babybel sponsored the 65,000 strong pit which included several branded balls[/caption]
Filled with 65,000 bright red balls, TV personality Chloe Burrows was on hand to encourage the public to join in the fun, spark laughter and nostalgia.
Created by Babybel ahead of this year’s Red Nose Day on 21st March, the ‘Babybel-ball pit’ also included several special branded balls – with an additional £1 donation made for every one that was found.
It comes after a study revealed 42 per cent of adults admit they have forgotten how to have fun, with 42 revealed as the age this stops.
A spokesperson for the cheese snack brand, which also commissioned the research, said: “As life gets busier, fun can sometimes take a backseat to responsibilities, routines and expectations.
“But having fun isn’t something we should outgrow – it’s something worth holding onto.
“This giant ball pit – with its ‘Find It. Drop It. Donate It’ donation mechanic – is a playful reminder that fun has a place at every stage of life, and a little bit of fun can do a lot of good.
“As a long-time supporter of Comic Relief, we have helped raise over £1.7 million, and this year, are donating another £150,000 to help make a difference.
“The money raised could help put food on plates and roofs over heads, keep little ones safe and help support families affected by conflict – both in the UK and around the world.”
The study also found a fifth of adults struggle to fit fun into their weekly schedule, citing the barriers as a lack of time (28 per cent), energy (27 per cent), and work commitments (23 per cent).
As a result, 85 per cent would like to reconnect with their sense of fun, but 60 per cent feel pressured to act mature as an adult.
And 58 per cent feel more self-conscious when they do take part in a playful activity – compared to when they were a child.
With 77 per cent of those polled, via OnePoll.com, saying they miss the carefree nature of their younger self.
To help them rediscover their sense of fun, 26 per cent reckon they need to forget what others think, while 41 per cent need more free time.
It also emerged 43 per cent think there is a link between having fun and being kinder or more generous to others.
And 41 per cent would be more likely to engage in charitable or community activities if doing something that amused them.
The spokesperson added: “We believe that doing good can and should be fun – which is why our partnership of over 25-years with Comic Relief is so special to us.
“Together, we’ve shown how laughter and joy not only make us feel good but also inspire meaningful change.”
