
Tesco Clubcard is celebrating its 30th birthday by giving its customers the gift of cheap and tasty Italian food.
Clubcard users can now exchange their points for twice their value as payment toward food and drink at Pizza Express.
This is a far more generous offer than normal, with points usually only exchanged towards food, so take advantage of getting your drinks – even alcoholic ones – comped too.
Of course, this offer is only valid until April 30, so book your table while you can.
The family-favourite Italian chain, adored by the likes of Molly Mae and Bradley Cooper, offers delicious dishes like Pollo Pesto Pasta and even caters brilliantly for gluten free.
The restaurant has received a lot of praise online too with customers on Tripadvisor branding the chain ‘impeccable’ and ‘brilliant’ when it came to service and ‘delicious’ when it came to the food.
Ashwin Prasad, Tesco’s chief commercial officer, said: ‘Clubcard has always been about giving our customers more, and giving Clubcard members even more is how we plan to celebrate 30 years.
‘We’re celebrating three decades of rewards with a year packed with amazing deals, discounts and offers that are all about giving our customers even more.

‘We are delighted to have teamed up with our friends at PizzaExpress for this special Clubcard promotion to allow Clubcard members to raise a glass with their Clubcard Vouchers, and it’s just the start of what we have planned.
‘I’d encourage Clubcard members to keep an eye on the Clubcard section of their Tesco app to ensure they don’t miss out, because this could be the best ever year to reward yourself.’
Tesco Clubcard was first launched in February 1995, with its initial benefits including exclusive late-night shopping events, alongside cheese and wine tastings.
It seems those refined offerings were a hit too, with eight million people becoming Clubcard members in that first year.
Today, more than 23 million UK households use the customer points app, with Tesco issuing 289 million in coupons in 2024 alone.
How do I exchange my Tesco Clubcard points?
If you’re keen to cash in on this tasty deal, you’ll need to exchange your points.
First sign in to the Tesco Grocery & Clubcard app or go to ‘My Clubcard account’ on the Tesco website.
Select the button to turn your Clubcard points into vouchers and select ‘Request Vouchers’.

You then select the amount of vouchers you’d like to exchange with Pizza Express. You’ll get an email confirming this and then a second email which will have your code.
If you completed this process in the app, your code will appear in the ‘My Rewards’ section within 15 minutes.
When you get to the restaurant show the code on your phone or email and you’ll get your money off.
Your Clubcard Prices
A brand new Tesco Clubcard perk is being trialled — and it could save shoppers quite a bit of cash on their favourite items.
The supermarket is testing Your Clubcard Prices, a new loyalty scheme feature which will give customers personalised discounts based on their shopping habits.
Selected customers will be offered personalised deals every Wednesday on their mostbought items.
What’s more, the same deal can then be used multiple times in a seven-day period.
Available through the Tesco app, the discounts will be automatically linked to shoppers’ Clubcards, making it easy to access the offers with a simple scan or a tap at the till as usual.
It won’t affect regular Clubcard deals either.
Not every Tesco customer will get to be part of the trial though.
The offers are reserved for larger Tesco stores, and cannot be redeemed in Express stores or online.
Currently, it’s also unclear how many customers will take part in the supermarket’s trial or how long it will last for.
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