When scammers want to mix up their scam strategy, they often resort to using the likeness of a public figure.
But not always the big celebrities. Sometimes, they choose niche creators—people with a strong, loyal following who aren’t necessarily mainstream famous. These creators have trust capital with their audiences, and that’s precisely what scammers exploit.
Such is the case with the so-called Naomi Dlamini Project—a full-blown scam operation using the faces and lifestyle content of Rego & Dise, well-known South African content creators whose uplifting family-focused content has earned them a loyal online following.
A Scam in Full View
Facebook and Telegram are now flooded with fake “Naomi Dlamini” accounts, all pushing the same message: that a supposed “Naomi” can help you multiply your money, achieve financial freedom, and escape poverty forever. It sounds noble on the surface—until you dig deeper and realise it’s a house of cards.
The scam typically begins with one of many fake Facebook accounts—like this most visible one: facebook.com/profile.php?id=61572316963592. It makes lofty claims such as:
“Hi
My name is Naomi Dlamini and I’m the best in the business of multiplying your income
Do you still have questions?
Text me on Telegram 
https://surl.li/phcyh”
That sur.li link takes you to the Telegram group t.me/+zY__Ii0d5001MjNk, supposedly owned by the same fictitious Naomi Dlamini, using the handle @Original_Naomi.
Inside the group, the pinned message reads:
“EASY STRATEGY
11,183 subscribers
Let me show you how to help your family get rich and forget about poverty forever. Send a message here: @Original_Naomi”
The Modus Operandi
Once a user makes contact, the scam escalates. Victims are promised thousands in profit, but they must first pay a “12% verification charge” in order to “release” the funds.
A typical message from the scammers reads:
“That amount only need to be done from your side, dear. And for you it’s completely refundable. You need that amount LITERALLY for 5 minutes. And after that, the system will automatically proceed with withdrawing of R53,800.”
Of course, no payout ever comes. The money disappears, and so does Naomi.
Rego & Dise Respond
To make the scam believable, the fraudsters have used photos and lifestyle content from Rego & Dise—images that show their travels, family moments, and aspirational aesthetic.
The creators’ faces are used in fake testimonials, lifestyle collages, and even AI-generated videos that falsely portray them endorsing Naomi Dlamini or claiming she helped them make money.
But Rego & Dise are very much not involved—and they’ve spoken out.
On Tuesday, 18 March 2025, they issued a statement on their Facebook page, warning the public:
Naomi Dlamini SCAM ALERT
Fam, a person named “Naomi Dlamini” is using our images to scam people on Telegram. There are multiple fake Facebook accounts, ads, testimonials and AI videos that are being used to gain your trust.
Block and Report the @Naomi_Dlamini Telegram account by sending an email to [email protected] and attach screenshots of your conversation with them.
“The wicked plot against the godly; they snarl at them in defiance. But the Lord just laughs, for he sees their day of judgement coming.” – Psalms 37:12–13
Please share and repost this.
#RegoDise
Lies and Inconsistencies
The Facebook page referenced above is not only fraudulent—it’s riddled with obvious lies:
- Incorrect location: The page lists its address as Burj Khalifa, Dhubai, India, Uttar Pradesh. Of course, the Burj Khalifa is not in India at all—it’s in Dubai, UAE.
- Page transparency check: According to Facebook’s Page Transparency section, the page is managed by four different accounts across Ukraine (2), Vietnam (1), and the Philippines (1). None are based in South Africa, and none are linked to the person they claim to represent.
- Dozens of duplicate accounts: A quick search of the name “Naomi Dlamini” on Telegram reveals a sea of near-identical accounts and bots, all pushing the same scam. These include:
- @Naomi_Dlamini
- @Dlamini_Naomi
- @Naomi_Dlamini_Africa
- @money_coach_infobot
- @successs_online_bot
… and many more.
In one message exchange, a user questions the scammer about the confusing number of Naomi accounts. The response?
“I have several accounts for marketing reasons.”
And when asked whether this could be exploited by scammers, the reply is:
“No, of course no.”
The Final Verdict
This is not a marketing strategy or harmless confusion—it is a well-orchestrated scam, designed to deceive, exploit and defraud people using stolen trust, misused photos, and manipulated content.
Rego & Dise are victims of identity abuse. The people being targeted are victims of financial deception. And the perpetrators continue to hide behind layers of false identities, AI videos, Telegram aliases and Telegram bots.
If you’ve been contacted by anyone claiming to be Naomi Dlamini, especially on Telegram, do not engage. Do not send money under any circumstances. And report the scam by emailing [email protected] with any screenshots or chat evidence you may have.
As always, whether online or offline, if something sounds too good to be true—it usually is.
The post The Naomi Dlamini Project Scam: How Scammers Hijacked the Identities of Prominent Content Creators for Profit appeared first on Political Analysis South Africa.
