Nothing kills the thrill of a theme park visit like spending most of it stuck in queues.
But for those willing to splurge, the UK’s largest (with the best-loved coaster) is offering a way to skip the wait entirely — and it’s more than just fast-track.
Alton Towers’ Platinum VIP Package promises the ‘ultimate’ day out, with unlimited front-of-line access, exclusive perks, and even a personal guide through the park.
Guests can enjoy Platinum fast-track on 15 rides, express parking, an unlimited digital photo pass, a Coca-Cola ‘freestyle vessel’ with unlimited refills, meal vouchers, and a VIP host for the day. They can even choose their preferred seat on each rollercoaster.
The Platinum VIP experience was introduced last year, and has proven popular with adrenaline junkies ever since.
Unlike the park’s fast-track passes, which limit how many rides customers can skip, this allows you to jump the queue as many times at you want.
At £340 per person, though, it’s a big investment. So, is it worth it?
Tripadvisor reviewer @dodgyrodger recounted his experience of the VIP Platinum package, claiming that he was initially apprehensive to book the experience for him and his stepdaughter due to the high price tag.
He wrote: ‘This was a lot of money! Well beyond my comfort zone for a day at a wrote park. My biggest issue wasn’t the cost, it was if I was disappointed with my experience.’
However, he was pleasantly surprised.
What’s included in Alton Towers’ Platinum VIP package?
Here’s what’s included in the £340 Platinum VIP package – and how much it would cost to pay for each item individually.
- VIP host
Only available with the Platinum VIP package. - Theme park entry
Buying a ticket in person to Alton Towers costs £68. - Unlimited front-of-line access on selected rides
An on-the-day Fast Track Platinum pass, which includes front-of-line access on 15 selected rides (once per ride) is £140. - Preferred ride seating
Only available with the Platinum VIP package. - Express parking
If purchased separately, this is priced at £20. - Meal voucher for main meal, snack, and a drink.
A cheeseburger at Rollercoaster Restaurant is £14.95 and a diet coke is £3.50. In terms of snacks, a themed doughnut comes in at £7.50. - Exclusive VIP bag, cap, lanyard, keyring, and pin badge
While the exact merchandise included with the Platinum VIP package is exclusive, an Alton Towers pin badge will typically set you back around £10, caps are up to £15, keyrings are around £8, lanyards are £5 and bags are up to £18. - Coca-Cola Freestyle Vessel
This can be refilled throughout the day at no additional cost and is priced at £16. - Unlimited digital photo pass
When bought separately, these are priced at £25.
Not including the exclusive host and preferred seating included in the Platinum VIP package – or the additional queue jumps – the equivalent total for what you get when purchased separately is £350.95.
‘The day started with parking within spitting distance of the entrance,’ the reviewer continued. ‘That 10/15 minute walk to the car park was a welcome miss.’
From there, they were greeted by their host, Natasha, and their trip ‘just got better!’
He praised the ‘knowledgeable’ host, who went on rides with them. escorted them through all the fast-track queues and took their belongings to the storage for each ride. They even had a pre-booked table for lunch at the Rollercoaster restaurant.
After a long day on the rides, they were escorted back to their car at 9pm.
‘We were genuinely sorry to be leaving,’ he added ‘I can hand on heart say this was by far the best day out I’ve ever had there. It was money well spent making great memories.’
Theme park-focused account Coastertog also shared details of the Premium VIP package on TikTok, captioning their video: ‘Ever wanted to know what it feels like to be a celebrity at Alton Towers? Well, now you can. But it’s going to cost you.’
This prompted a number of responses from users questioning whether the £340 price tag was worth it – including @maybesaiyan who called it ‘extortionate’.
However, plenty more felt it was a decent deal on balance.
‘That’s not too bad if you add up the cost of a normal day at the park,’ wrote @the.rave.monkey ‘Let’s say you have food, photos and fast passes, you would spend close to that, so it’s worth it in my opinion.’
‘Not bad,’ added @alex_nufc, while @djjayroberts argued it was ‘worth it just for the queue jumping.’
And adding to the list of thrillseekers who’d given it a go, @coastercalumc said: ‘Done the VIP with my partner. The best themepark day I’ve had. Our first Towers visit. 10/10.’
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