Volkswagen is known across the globe for the sale of millions of cars.
But did you know that the car giant is behind the sale of a popular food item as well?
That’s right, Volkswagen sold more sausages in 2024 in comparison to vehicles.
The currywursts are so popular in fact that 8.5 million of them were sold, in comparison to 5.2 million vehicles.
Demand for the sausages beat the previous record in 2023 by 200,000.
The news was celebrated by Gunnar Kilian from Volkswagen who posted on social media: ‘More than eight million Volkswagen original currywursts marks a new sales record for us.’
He said they are ‘more than just a snack – it’s an icon’ with ‘international bestseller status’.
The Volkswagen sausages have become a surprisingly popular product and this is reflected in the sales figures.
They were first introduced in 1973 and today are sold in company canteens, supermarkets, and you can even munch on them at the Wolfsburg football stadium.
The sausages are loved so much by employees of Volkswagen, a decision to remove the currywurst from the menu at the company’s headquarters in Wolfsburg led to an outcry among workers.
It even led former German chancellor Gerhard Schröder, to protest the decision, and he called the dish ‘a power bar for production workers’.
Unsurprisingly, the sausages were eventually reinstated.
For vegans, a vegan version of Volkswagen’s currywurst is also sold.
As well as sausages, Volkswagen also makes its very own curry ketchup.
Despite the good sausage news, Volkswagen faced a difficult financial year.
The company’s profits after tax fell by 30.4% in 2024, even with a slight 0.7% increase in total revenue.
This is largely to do with Volkswagen’s declining business in China, where deliveries fell to their lowest point in over a decade.
Cheaper competitors like BYD have produced cheaper electric models for buyers in China.
But it is not all bad news for Volkswagen because the company is aiming for revenue growth above 5% for this year.
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